Select your Domain Name

We will be offering tips and suggestions that you may find useful when preparing to start your own e-commerce presence

Select your Domain Name

Postby Zen4Dummies on Sun Jun 29, 2008 8:20 am

One of the most important decisions you will make is deciding on the name for your website, this is your domain name.

For those people who have a brick and mortar business, the decison is usually alot easier, as commonly the domain name will be the same as the store name, for example Target Stores can be found online at

For those wanting an e-commerce business only, there are several factors to consider in selecting the domain name.

First, you'll want to consider a name that is easily remembered.

You may also want to include some "keywords" in the name.

There are other factors to consider and I often refer people to the following article for additional information.
Tips on Choosing a Good Domain Name by Christopher Heng,

Finally, and this tip is rarely mentioned in the many articles I have read, LOOK at the domain name you have decided on.
Does it look right? Meaning, that with all the words together, as a domain name will be, does it read the way you want it to or are your eyes drawn to letter clusters that make words? Examples:

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